About Me

Kritika Singh

Professional portrait of Kritika Singh

Senior UX Designer

New Delhi, India

I am a UX Design professional with 4+ years of experience crafting intuitive, scalable, and user-centered digital experiences that drive business success. I specialize in creating accessible, AI-powered healthcare applications, internal tools, and customer-facing platforms.

I have collaborated across industries including healthcare technology, EdTech, and enterprise SaaS, applying human-centered design principles to improve product usability, accessibility, and retention.

Passionate about user advocacy, data-driven design, and building emotionally intelligent products, I aim to bridge the gap between user needs and business goals with every project I undertake.

What Drives My Design

Every great design starts with understanding people. Here's how I blend empathy, strategy, and craft to create meaningful digital experiences that truly matter.

My Design Principles

User advocacy and data-driven design decisions

Creating emotionally intelligent digital products

Building accessible healthcare and education solutions

Bridging user needs and business goals effectively

Building AI-powered products that feel intuitive and human-centered

Design Skills

User Research
Usability Testing
Information Architecture
User Journey Mapping
Design Systems
Wireframing & Prototyping
Interaction Design
Visual Design
Accessibility Design

Tools & Technologies

FigmaAdobe Creative SuiteMiroGoogle AnalyticsFramerBalsamiqHTMLCSSNo-Code Development

Professional Journey

My career path in the creative industry has been filled with opportunities to work on diverse projects, collaborate with talented teams, and continuously evolve my skills.

1
April 2024 - Dec 2024

Senior UX Designer

Instantly Creative Canada

Designed Cysterhood, an AI-powered PCOS management app. Created AI-driven user journeys and wellness dashboards, increased first-time user retention by 15%, and improved cross-functional efficiency by 40%

2
May 2022 - Jan 2024

UX Designer

Plotlabs Technologies

Designed Lessonbee Dashboards, focusing on data visualization for educational platforms. Created modular UI components, reducing design turnaround time by 20%. Led design system development, ensuring scalability and consistency across features.

3
Mar 2021 - Apr 2022

Associate Graphic Designer

Leverage Edu

Created 20+ digital designs for study-abroad content, improving lead conversions across various channels. Collaborated with marketing analysts to iterate on design based on engagement metrics.

4
Jan 2020 - Jun 2020

Art Direction Trainee

McCann Worldgroup

Collaborated with creative team on Census of India 2021 awareness campaigns, contributing to nationwide public outreach. Assisted in conceptualizing and producing ad films.

Education & Learning

My formal education laid the foundation for my career, but I continue to learn and grow through courses, workshops, and hands-on experience.

Bachelor of Design

National Institute of Fashion Technology
2016 - 2020

Specialized in communication design with a focus on visual storytelling and brand identity. Developed strong foundation in design thinking and creative problem-solving methodologies.

Certifications

HCI (Human-Computer Interaction) from Interaction Design Foundation

Agile Methods of UX Design from Interaction Design Foundation

Connect With Me

I'm passionate about design and always open to connecting with fellow designers, discussing new opportunities, or sharing ideas about UX design.

Get In Touch